Case studies

The diagnosis that paid for itself.

How Indian marketplace sellers use SellerComet to recover wasted ad spend, file GST to the rupee, and cut hidden per-SKU losses.

Illustrative examples based on real workflows. Named customer stories are being collected — want to be one? Get in touch.

Home & kitchen · Amazon

Cut ₹2L/month of quietly wasted ad spend

“It paid for itself in the first week.”

A 140-SKU seller was running flat ACOS rules across the catalogue. The negation engine scored every search term Keep / Negate / Convert and the TACOS engine re-bid per target — surfacing spend that never converted.

₹2L

monthly ad spend recovered

1 week

to pay for itself

Multi-state · GST

Three-day GST filing down to a morning

“It reconciles before I finish my morning coffee.”

Outward, ITC and GSTR-3B reconciled per state to the rupee — including FBA challans and stock-transfer washes the MTR never shows — validated against the CA’s own portal filing. Every exception flagged for review.

8 states

reconciled to the rupee

3 days → 1 coffee

monthly filing time

Multi-SKU brand · P&L

Found four “winners” that were bleeding money

“Finally a P&L that tells the truth by SKU.”

Rolling ad spend up to the ASIN revealed which listings only looked profitable because a sibling SKU carried the ad cost. Four listings were quietly negative-margin once the true P&L was in view.

4 SKUs

hidden losses cut

Per-ASIN

true profit clarity

Agency · Multi-account

Onboarded 6 client accounts without a new hire

“We scaled accounts without scaling spreadsheets.”

Each client in its own isolated workspace, an analyst delegated the ads engine but not the P&L, and a filing associate given GST-only access — deliverables produced in minutes instead of spreadsheets.

6 accounts

run from one login

Minutes

per client deliverable

Write your own before/after

Explore the demo account, then upload a month of your reports and see your first reconciled P&L and GST position.

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